Unilever Italy

Unilerver Italy is a co-packer, having 5 manufacturing plants. Based in Rome, Unilever is regarded as one of the most important companies with regards to advertising investments. Indeed 99.5% of purchasing managers buy Unilever products.

The penetration in the Italian market was done gradually through the initiation of international brands in Italy. Pertaining to food market in Italy, the well known brands are:

• Lipton
• Knorr
• Calvé
• Algida
• Magnum
• Carte d’or

And in the personal care sector, the following brands are put forward:

• Dove
• Ax
• Mentadent
• Sunsilk
• Clear
• Cif
• Coccolino
• Lysoform
• Svelto

Now, Unilever provides 1100 product references in the grocery section, totalising 1650 references.