Urban Bites

Urban Bites is a Danish FMCG company established in 2018 by Lasse Mortensen and Kasper Fuglsang Hjorth. Headquartered in Hinnerup, Denmark, Urban Bites specializes in the sales, marketing, and distribution of fast-moving consumer goods (FMCG) focused primarily on the Danish market. The company offers tailored sales and distribution solutions covering both retail and HoReCa (Hotel, Restaurant, and Catering) sectors across Scandinavia.

Urban Bites is known for launching both branded and private label products within the food and beverage categories. The company positions itself as a full-service distributor, providing tailored marketing and distribution services designed to meet the needs of retailers and food service clients. Their focus area includes quality food solutions for everyday consumers, supporting retailers in building concepts for food service and retail environments.

The company operates from a single distribution center in Denmark, serving a modest number of selling points typically ranging from 1 to 9 physical locations. Urban Bites' workforce is estimated to be in the range of 10 to 19 employees in Denmark. The overall turnover is below 1 million euros as of the most recent data available in 2023.

Urban Bites' strategic positioning leverages deep knowledge of the Scandinavian market to support product launches and distribution for a diversified client base, making it a notable participant in the regional FMCG distribution ecosystem focused on food, drinks, and complementary categories.