Well's Portugal

Well's Portugal is a prominent beauty, health, and personal care retailer in Portugal, operating as a brand under Sonae, one of the largest retail groups in the country. Founded in 2007, Well's has grown substantially and currently operates approximately 285 physical stores complemented by a significant online store presence (wells.pt), offering over 10,000 personal care product references.

The company specializes in a wide range of beauty and wellness products, including perfumes, makeup, shampoos, oils, serums, body lotions, and shower gels. Well's also features extensive branded partnerships with globally recognized brands such as Lancôme, Clarins, Giorgio Armani, NYX, Shiseido, and Yves Saint Laurent. Additionally, Well's markets private label products including the Skineries line (makeup and face care) and Baby Well's (quality baby products).

Well's integrates value-added health and beauty services into its stores, offering optometry, contactology, audiology services, and beauty treatments such as manicures, massages, pedicures, photo-epilation, and waxing. Some stores feature specialized beauty concepts with personalized services like a Make Up Bar for advice and experimentation, enhancing customer experience.

In logistics, Well's partners with third-party delivery provider DPD to facilitate home delivery and click & collect services at physical stores. Active in community engagement, the company has projects supporting families in need through baby product donations.

As a part of Sonae, which reported group revenues exceeding 10 billion euros in recent years, Well's maintains a substantial workforce estimated between 1000 and 4999 employees in Portugal. Its store network nationwide numbers between 250 and 499 outlets, distributed mainly in supermarkets, convenience stores, and supported by distribution centers and warehouses.

This extensive retail and service footprint positions Well's as a leading name in health, wellness, and beauty retail in Portugal, committed to expanding its market reach with plans to open more stores to provide accessible, quality products and services to Portuguese consumers.