White and red beauty

Founded in 1998 in Egypt, White & Red Beauty is an importer and distributor of cosmetics and fragrances. Prior to that the family business, owned and managed by Ali Elgindi and Moataz Ali Elgindi, operated as a retailer.

Nowadays, White & Red Beauty runs a total of 140 showrooms across Egypt. The company also exports to other countries.

White & Red Beauty employs 27 people and its annual turnover is around € 3 million. 

White & Red Beauty offers products in the personal care category such as makeup and fragrances.  The company launched its own brand of makeup products produced in Italy, White & Red.

White and Red is the exclusive distributor in Egypt for Mauboussin, LA Splash Cosmetics, Eurocosmesi, etc. 

White & Red Beauty imports products from Italy, France, Germany, UK, USA, etc.

UPDATES ON WHITE & RED BEAUTY ON 28/10/2020

White & Red Beauty is presently looking for products in the following categories:

• Personal Care: fragrances, makeup, skincare, etc.
• Household: Air fresheners & repellents

White & Red Beauty  is interested in working with both suppliers of brands and those catering for private labels.