Wisdom Brands

Founded in 1930, Wisdom brands is a 100% Australian owned company. It is an importer of premium oral care, beauty care and self-care products. Its headquarters is based in Lane Cove West, Australia.   

Regarding its distribution channels, it supplies coles, woolworths, target, kmart, etc.

Furthermore, its turnover reaches around €5 million. 

Wisdom brands offers a selection of products in the following category:

• Personal care: dental care, haircare, beauty care, etc. 

It endorses various international brands such as: barbie, marvel, fisher-price, disney, revlon and many more. 

Moreover, the business has developed its own private label known as:

• Wisdom: toothbrush, floss picks, electronic toothbrush, etc.

It provides natural bamboo toothbrushes under the ‘Wisdom’ brand which are vegan free, gluten free and can be recycled.

The company offers services like:

• Research and development
• Design and packaging to brand guidelines
• Warehousing and storage
• Distribution
• Regulatory & license compliance
• Import/export

Wisdom brands also offers contact manufacturing solutions for brands that are looking for partnerships to meet its fulfillment and market supply needs. This allows products to meet specific customer requirements. 

Regarding its logistics, its products are packed, shipped and delivered according to the locations specified.