How does your platform benefit me as a buyer?

With our worldwide network of reliable suppliers, you can effortlessly access a world of new FMCG opportunities and find the perfect match for your sourcing needs. We provide you with a comprehensive suite of tools and features to help you express your needs, discover the latest trends from around the world, manage potential suppliers, and find your next business partners with ease.

Our powerful Search Tool is the perfect starting point to browse over 100,000 FMCG products and contact suppliers directly from their Needl profiles.

Our Category Benchmark feature allows you to clearly identify your current needs, track relevant trends and find suppliers over a specific time period, while our Product Request tool enables you to express your specific product needs and receive qualified supplier recommendations.

You’ll also have the opportunity to create a custom Sourcing Day, a personalized experience where you can present your sourcing projects and meet with pre-screened suppliers.

In addition, you can attend our annual category Summits, where you will have the opportunity to participate in pre-scheduled online B2B meetings with pre-selected suppliers over the course of 2 to 3 days. Click here to view a list of all the Summits taking place in 2023 across multiple FMCG categories.