Calypso Sour Wedgies

Calypso Sour Wedges bring the iconic taste of America's #1 single-serve lemonade brand into a chewy sour candy format. Made by Impact Confections under official license from Calypso, the range launches with two of the brand's best-selling flavor profiles: Lemonade Favorites and Ocean Blue Lemonade, each in a 99g peg bag. The familiar beverage flavors give shoppers an instant point of recognition, while the sour wedge format adds a fresh element of candy discovery. That combination is built to drive impulse purchase, trial and repeat at shelf. Calypso's flavor equity resonates especially with 18–34 year-olds, its core consumer group, which makes Sour Wedges a clearly differentiated addition to the sour candy aisle.