Cheeeky Soul - Collection 2020

Packaging and formula: make up, skincare, haircare, fragrance and home fragrance. What does it mean to be a Cheeky Soul? It means to not give up and step aside but to fight for what you belive in! A new need arise: to show your potential throw out all your inner power, in a strong and polite way. Thanks to the internet, the consumers are unconsciously changing the rules of the market, taking part in the creation of new products and exploring alternative retail channels. This is where cheeky soul comes to life expressing itself as a leader.