Fat Frog

Original Fat Frog (4% abv) is a drinks phenomenon created and launched in Ireland in 2004

Fat Frog is a stand-alone RTD. It's the No.3 RTD in the Irish drinks market today. Fat Frog guarantees flavour and refreshment with its delicious citrus ingredients. It has memorable brand personality, is lively, fun, and quirky. Point of sale for Fat Frog is available on request. Fat Frog is best served cold. Fat Frog can be served in the bottle (275ml), in a glass over ice, or in a jug with ice (700ml).

The target market for Fat Frog is between the ages of 18-24 year olds. This group is socially orientated, willing to try new things, and likes to party. Fat Frog can be found on both Facebook and Instgram where various marketing activity and competitions are carried out.