ILU

The ilū brand is created for everyone who values innovative design, energizing colors and has an unlimited passion for life. ilū says a definite NO to boring accessories! Get inspired by a wide range of accessories for makeup, hair and nail styling. Made from high quality, 100% vegan materials, they include a series of hairbrushes crafted from bamboo – one of the most eco-friendly plants in the world! Life is too short for boring for boring accessories ! And now, ilū is taking things one step further! Hair care products are joining the ilū portfolio – a brand-new addition to the range. This marks another step in expanding ilū’s beauty world, combining effective hair care with the brand’s signature fresh, colorful and energetic approach

ilū ilū Hair Care The ilū brand, previously known for its energizing and unconventional accessories, is entering the world of cosmetics with a new Hair Care category. It is a well-thought-out collection that combines what is most important to the brand: high efficacy based on top active ingredients and an uncompromising, eye-catching design. Hair care according to ilū consists of five specialized series that precisely respond to the most common consumer needs, creating a comprehensive, modern, and aesthetic offer. The line has been divided into five coherent care pillars: ILU Grow & Strong (Caffeine) ILU Hydrate (Rose PDRN) ILU Glossy Shape (Resveratrol) ILU Color Shield (Keratin) ILU Fresh Biotic (Synbiotics) The Hair Care novelties from ilū are a complete concept that not only looks great visually thanks to the vibrant colors of the packaging, but above all offers modern, advanced formulas enclosed in the brand's characteristic, joyful edition