Jinro

Jinro soju retains the title of the world’s best-selling spirit brand, growing in 2020 by a healthy 10.6% to 86.3m cases. 

The company offers an innovative take on a centuries old product, Korean Soju, combining it with fruity flavours and a brand image that appeals to the younger generations. Additionally to that, Jinro is well known and preferred by constantly developing their "anti-hangover" formula.