Lycia

Over the years, Lycia has succeeded in becoming the leading brand in the Italian deodorant sector. It was able to do so by providing effective and safe products and placing the spotlight on the needs of the feminine world, waging its all on research with solutions capable of pampering the skin while respecting its natural balance. Today Lycia, thanks to years of laboratory studies, is a complete line of products that take care of a woman’s well-being in order to make her always feel in harmony with herself. Not just an ad campaign slogan, but the daily commitment of a brand that wants to continue to be the point of reference for the female universe. Lycia products are sold at chemists as well as in the best drug and department stores: a multi-channel approach for getting closer and closer to the consumers. Closeness that is not only emotional, but also material.