Nerds

NERDS are not like any other candy. They’re a multitude of small, misshapen bits that come together in a cacophony of sensory qualities to create an unusually tactile experience.

Every time Nerds innovates with a different format (like Gummy Clusters and Ropes), it takes on even more qualities (crunchy, colorful, loud, sweet, gritty, chewy, tangy) to make the experience peculiarly engaging.