NEW BRAZILIAN STRAIGHTENING KIT

KATIVA – NEW BRAZILIAN STRAIGHTENING 14 WEEKS (Launching April 2027)

14 Weeks of Professional Straight Hair. Complete Hair Care. Extraordinary Gloss Shine.

Discover the next generation of Brazilian straightening! KATIVA introduces an innovative, complete hair treatment designed to deliver up to 14 weeks of professional-looking straight hair, complete frizz control, and an extraordinary gloss shine.

Its advanced Acidic Smooth System combines hyaluronic and 14 amino acids in an enriched formula that helps nourish, hydrate, strengthen, and improve hair appearance while transforming its texture.

Suitable for all hair types, dermatologically tested, vegan, and formaldehyde-free, this innovative treatment delivers the perfect combination of long-lasting straightening, intensive hair care, smoothness, softness, and radiant shine.

More than just a straightening product, KATIVA offers a complete at-home hair transformation experience, bringing professional-inspired results and advanced haircare technology to every consumer.