Own label

Qualia Wine varietals are available as white label products, talk to us for details. 

We make wines that complement a contemporary lifestyle and have an ‘above and beyond’ attitude towards delivering quality and relevance in a highly competitive market.

Qualia Wines is 100% Australian owned and operates a business to business strategy to be the lowest possible cost, highest possible quality, best practice winemaker.

Qualia Wines was founded in December 2009 when we acquired the assets of Neqtar Wines, but we can trace our roots back to 1887 to the earliest viticulturalists. Our mission is to be the preferred wine industry partner by delivering excellence in all aspects of our business and exceeding the expectations of our customers, employees and stakeholders.

Specialising in pre-vintage made-to-order projects, we supply to customers in 25 countries, including international distributors, supermarkets and brand marketers. We offer a limited release branded wine portfolio and bulk wine. We outsource all non-core, non-winemaking functions so we can offer greater flexibility and superior economy to our customers.

Qualia Wines is proud to be a member of ‘Crafted by Mildura’, which demonstrates our commitment to supporting local industry, our growers and the environment. We are also one of only a few wine companies where the CEO works hands-on as a winemaker.

We are proud to be a stable, debt-free company and have successfully completed our first 10-year plan in 2017, achieving a crush in excess of 60,000 tonnes ranking us in the top six winemakers in Australia.

Qualia is from the Latin word meaning “what sort” or “what kind”. It is a term used in philosophy to describe how we sense the things around us. At Qualia Wines you will sense freshness, life, service, authentic quality and personality.

Our winemakers love the great fruit that exemplifies wines from the Murray Darling. Attention to detail and the unique winemaking practice that we encourage enhances these characters. Using our skill and state-of-the-art technology we can retain natural grape aromas, flavours and freshness. But you won’t find this in any standard code or a manual. Our values and instincts have been learned and developed over many years and are treasured by our viticulturalists and winemakers.

A good winery and winemaking team are judged, not so much by their finest wine, but by their humblest: This is the wine that has to impress for its character, generosity and authenticity. It’s these same qualities that then translate to value – and that’s ultimately the consumer’s judgement.