Vertical of Prosciutto "Ancient cellars" 230g Special Giftbox 2.0

A distinctive tasting concept built around different aging levels of Prosciutto, offering a complete journey through evolving textures, aromas, and flavor intensity. Designed to transform a traditional product into an experiential one, this format combines storytelling, education, and premiumization in a single offer. It stands out on shelf as a high-value proposition, ideal for gifting, seasonal activations, and consumers seeking discovery, while effectively driving basket value, differentiation, and incremental sales within the category.