Recycled Solutions (PCR)

Plastic products that have completed their life cycle as an everyday consumer item and then been recovered from waste are known as post-consumer. The post-consumer recycled (PCR) plastics most commonly used for packaging derive from PET & HDPE products such as clear drinks bottles and more opaque milk bottles.

Widely accepted at most recycling centres, PET and HDPE are the two most accessible plastic polymers to repurpose, benefitting from the most developed collection and recycling systems.

As these systems continue to develop and material technologies advance, brands are able to reduce virgin polymer content in their products by combining virgin and recycled materials at varying levels. However, increasingly, more and more brands are going one step further with recycled content rates up to 100%.