So So Dark Tanning Serum

SO SO Dark Self Tanning Serum is our most intense, ultra dark fake tan for a flawless, professional finish at home. Combining luxury skincare with the highest quality EcoCert DHA tanning agents, this hydrating self tanner delivers an instant bronzed guide colour that glides on streak free, so you can achieve a smooth, even glow from the very first application.

Unlike a standard self tanning mousse, this advanced serum formula is 10x more hydrating and lasts up to 3 days longer. While most fake tans fade after around 7 days, SO SO Dark develops into a deep, long lasting tan that stays radiant for 10+ days, with no patchy fade.

Infused with 30% hydration, compared to the tanning industry standard of just 2–5% this hydrating tanning serum nourishes the skin as it develops, leaving you with a softer, smoother feel and a natural looking ultra dark tan.

Developed over years to create the darkest self tan possible, SO SO Dark is loved by customers who want intense colour with maximum skin benefits. In fact, 94% of users said it gave them a deeper tan than any other ultra dark fake tan they’ve tried.

Ideal for anyone who wants a self tan that goes beyond colour, SO SO Dark gives you a deep, bronzed tan while keeping your skin hydrated, smooth, and nourished.

• Ultra dark, streak-free finish
• 10x more hydrating than standard tanning mousse
• Long lasting tan: 10+ days vs 7 days for foam
• 30% moisturisation (vs 2–5% industry standard)
• Instant bronzing guide colour
• Vegan & cruelty free