Ginger Joe - the story

• Stone’s Ginger Joe Alcoholic Ginger Beer is a carbonated flavoured alcoholic beverage derived primarily from fermented fruit and a naturally flavoured ginger wine base and an ABV of 4%

• Ginger Joe is inspired by ‘Ginger Joseph Stone’, moustached London greengrocer and illustrious founder of the noble house of Stone

• Legend says Joe was fanatical about the tantalising taste of the ginger root and that his first ‘dip in the ginger’ circa 1740, produced a tipple that literally singed the tips of his ‘tache – an image now immortalised on this very bottle of feisty thirst-quenching GINGER JOE

Why Ginger Joe?

Endorsed by Stone’s

-Derived from the No. 1 Ginger wine brand

-Experts in ginger since 1740

-Brings reassurance & quality whilst contemporising the brand

-French translated label available now

-Ginger Joe is No. 2 in RTD market in Sweden

Ginger Joe for consumers

-Premium, bold and distinctive packaging

-Catchy & rhythmic name

-Authentic ginger beer taste

-Non-alc proposition in portfolio

Highly campaignable

-Engaging – Refreshingly Feisty

-Distinctive and individual brand personality - moustache creates a strong character for Ginger Joe

-Standout – memorable & fun