STR8 Shower Gels

STR8 Toiletries Range provides a wide assortment of fragrance formats, covering key consumer needs, from light daily fragrances for everyday use to long lasting night scents.

The line is comprised of the following product applications:

• Eau De Toilette at 100ml and 50ml capacity in 7 alluring fragrances
• After Shave Lotion at 100ml and 50ml capacity in 7 alluring fragrances
• Body Fragrances 75ml in 7 light fragrance versions
• Deodorant Body Sprays 150ml in 7 fragrance versions
• Shower gels at 400ml and 250ml capacity in 7 refreshing scents

STR8 Toiletries Range is the entry point in the fragrances’ world for male youngsters, aged 15-35 y.o.

The brand offers a wide variety of fragrances, covering key consumer needs, from light daily fragrances for everyday use to long lasting night scents. All formats are offered at affordable prices, making STR8 range the ‘premium choice’ in the mass market environment.

STR8 is a timeless brand, trusted and reliable with unique character in packaging (the first fragrance in a Tin!). Its famous tin has become the brand’s trademark from its genesis till now.

The high quality, long lasting, intense fragrances inspired by the trends of the prestigious perfumery and the wide product assortment covering various consumers’ needs, are significant differentiating elements, making the brand unique.

STR8 range is appropriate for gift purposes due to its differentiated and quality packaging, as well.

Last but not least, the brand is endorsed by the world famous NBA player, Giannis Antetokounmpo, who is a living example of STR8 key values and mission, inspiring young men to trust their inner power, follow their dreams passionately and aim high for everything that truly matters to them.

The motto of the brand is Go for Great, aiming to motivate and empower young consumers to turn their inner passion into personal achievement in life.