VEGAN - The Blue Butcher - Blue Burger

’NO MEAT INSIDE’ THAT SATISFIES LIKE REAL MEAT

The Blue Butcher is a new range of products made with a unique combination of natural, plant-based ingredients. Our new ’No Meat Inside’ range reflects our view that food should be real, straightforward and sustainable. It should also be aligned with social values and treat natural resources with respect.

Products launched under The Blue Butcher label will all have ’No Meat Inside’. In line with the growing demand for meat alternatives that are every bit as good as animal protein in terms of taste, texture and nutritional values.

Rather than being marketed as a brand, The Blue Butcher is presented as a label that stands for quality ingredients and preparation.

The new colour code is a new departure. In a category dominated by black and green, which offers the consumer a choice of meat or vegetarian, The Blue Butcher introduces the option of ’No Meat Today’.

The blue colour code and the words ’No Meat Today’ will help consumers find what they’re looking for among a bewildering array of meat alternatives. Blue means ’No Meat Inside’ and will inspire consumers to opt for ‘No Meat Today’. In terms of packaging, The Blue Butcher is very flexible. For the food service channel, we chose the recognisable blue boxes used by Encko, with The Blue Butcher logo clearly visible. For Cash&Carry there are several options so volume and size can be tailored to the needs of your organisation. And if you’re in retail, we will be happy to help you determine the best packaging solutions for your new ‘No Meat Today’ section.