WHEN REVIVIFYING Anti-aging Skincare Line

When® has launched its first full skincare line called When Revivifying® skincare with ‘anti-aging’ benefits. The key active ingredient of the line is brown algae extract whose INCI name is Ecklonia Cava extract. This brown algae extract is from the oceans of Jeju Island, a volcanic island in South Korea known for its clean environment and unique ecology. Ecklonia Cava is edible, packed with marine polyphenols, and found to have antioxidant, anti-inflammatory, antidiabetic, and anticancer properties. 

When Beauty has collaborated with a biotech R&D company to add a patented form of brown algae extract called SEANOL® into the serum and cream to increase its effectiveness.