7-eleven Sweden

7-Eleven is a chain of convenience stores that operates in various parts of the world through different franchisees. In Sweden, Reitan Gruppen, a Norwegian group, owns and operates 7-Eleven Sweden. &-Eleven started to operate in Sweden in 1978. 

7-Eleven Sweden runs 81 stores in the country which feature a food service known for its coffees and fresh meals. 

In 2013, 7-Eleven Sweden underwent an important rebranding that gave the company a retro look which is also reflected in the packaging and the original logo. The rebranding has turned 7-Eleven Sweden as a chain that is viewed as reliable in the eye of Swedish consumers.