Distribuidora Internacional De Alimentacion

Founded in 1966, Distribuidora Internacional de Alimentación also known as Dia is a supermarket chain and the largest franchise company in Spain. Its headquarters is based in Las Rozas, Spain. The company is owned by an international investment business based in Luxembourg known as Letter One. Dia has operations in Spain, Argentina and Portugal. 

Currently, the business operates 3,227 stores of its own and 2,710 franchises nationally and internationally. Dia manages an e-commerce platform as well. 

In the financial year 2021, Dia generated a turnover of €6.6 billion, reporting an increase of 5% in its sales. Currently, the enterprise employs 38,573 people.

It is noteworthy that the retailer bagged 3 awards from Creativepool in 2021. 

Moreover, the enterprise offers a wide range of products under various categories such as: 

• Dairy: milk, cheese, yoghurt, etc. 
• Drinks: juice, syrups, water, etc. 
• Wines & Spirits: wines, beers, rums, etc.
• Sweet grocery: chocolates, jams, coffee, etc. 
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: sandwiches, pastries, ice creams, etc. 
• Savoury grocery: biscuits, canned goods, pasta, etc. 
• Household: detergents, toilet papers, disinfectants, etc. 
• Personal care: shampoo, deodorants, toothpaste, etc. 

Brands such as Kelloggs, Fanta, Coca-Cola, Colgate, Dove, Ajax, Ariel, Bonduelle, Nescafe, Haribo, Ben & Jerry’s, Arla, Philadelphia and many others are endorsed by the firm. It is noteworthy that the retailer offers a broad portfolio of organic, gluten-free, lactose-free and many other special products. 

The business developed its own labels known as (non-exhaustive list):

• Bonté: This brand is dedicated to beauty and personal care products. 
• Al Punto: The brand includes a wide range of ready meals. 
• Dia Lactea: A brand dedicated to dairy products. 
• Dia: It covers all categories of high volume consumer goods. 

Pertaining to its logistics solutions, the company operates its own warehouses and a fleet of vehicles to ensure deliveries. 

In May 2021, the retailer announced that it chose Ammonia and CO2 technologies for its new green logistics park in the south of Madrid. 

In February 2022, the supermarket chain partnered with Endesa to offer exclusive advantages to their customers through Dia’s loyalty club. 

In August 2022, the business announced that it will be selling 235 stores and 2 warehouses to Auchan’s spanish subsidiary Alcampo by 2023. 

Concerning sustainability, the firm partners with local suppliers as far as possible in order to shorten the supply chain. 

The company’s online shop can be accessed on: https://www.dia.es/compra-online/