Abiby

Founded in 2018 by Mario Parteli, Abiby is an online beauty retailer which is mostly popular for its monthly beauty boxes. Its headquarters is based in Milan, Italy. The firm delivers a premium selection of exclusive beauty products following the latest cosmetic trends in the Italian market. 

The company has over 3500 customers and 300 influencers who promote the products. The aim of the company is to offer exclusive luxury beauty products to its Italian clientele. Customers can purchase beauty boxes by subscription or can purchase high-end cosmetics on Abiby’s online shop.

Abiby’s beauty boxes are well-known because of their price and the exclusive products which have been selected by a team of beauty experts. Furthermore, its team of employees is made up of over 65% of women.

In the financial year 2020, Abiby achieved a turnover of € 2 million, indicating an increase of 170% compared to 2019. 

Abiby offers various products in the personal care category which are as follows (not limited to) :

• Makeup 
• Face care
• Skincare
• Hair care
• Perfumes 

The top brands of the retailer are Sister, Olapex, Grow Gorgeous, Hairburst, Prime Organic and many more. 

Moreover, the business maintains high quality standards as it possesses the GOTS certificate. 

With regards to sustainability, the firm uses an entirely recyclable box in order to protect the planet. 

The company sources luxury personal care products such as cosmetics and skincare and is looking to partner with organic, clean and innovative Italian and international beauty brands which have the potential to venture in the Italian market. It includes luxury brands that use certain selected ingredients in their products. Since 2021, Abiby is mostly concerned with natural, organic, vegan and cruelty-free products. 

In 2021, the online retailer partnered with Yoox to develop a special Summer Beauty Box featuring various products to protect the skin against the sun. The new box features several vegan and sustainable products. 

Currently, the business is focusing on expanding its business over the next few years by entering the German and French market. 

Abiby’s online shop can be accessed on: www.abiby.it