Adopt

Incorporated in 1986 as ‘Reserve Naturelle’ and rebranded as Adopt, Adopt  is a retailer which offers an extensive range of beauty care products. Its headquarters is located in Cestas, France.

It operates 228 stores as well as an online shop.

 In 2021, Adopt achieved a turnover of €57 million and it employs more than 500 employees. 

Adopt provides a selection of products in the personal care category like: perfumes, face care, body care, etc. 

It endorses various brands including:

• Monoi: body oils. 
• French barber: deodorants.
• Repulp: face care.

Adopt has also developed its private label ‘Adopt’ which consists of products such as perfumes, cosmetics, accessories, etc. 

It is noteworthy that it offers over 100 unisex, fruity, feminine or masculine perfumes to suit everybody’s style. 

Moreover, 80% of its products are produced in France and exclusively from Europe. 

The company aims to become a world champion in its market and to achieve a turnover of more than €100 million by 2025 for an EBITDA of €9 million. .

Concerning its logistics, Adopt collaborates with the Colissimo company for the smooth delivery of its products. In addition, it delivers its products across France and countries of the European Union. 

Its online store is accessible on: https://www.adopt.com/fr