Manufacturer > VAN GELOVEN
Van Geloven is a Frozen food specialist since 1960, our business is on the one hand rooted in the Benelux (Belgium-Netherlands-Luxemburg) heritage but offers, on the other hand, great opportunities to expand beyond. And this primarily in the "In home (retail)" and "Foodservice" channels, offering opportunities to work with our brand propositions or with tailor-made private labels. Our strategic focus countries for export are France and Germany.
Van Geloven's mission is to surprise and delight everyone with finger-licking snacks, appetizers, starters (puff pastry) and meal components. We want to be and remain the favorite snack specialist for professionals and consumers. Van Geloven offers a wide range of tasty, high quality and social responsible products with a high profitability in both a both a brand as a private label universe. We are proud of our products and this is noticeable in everything we do. At the same time we like to keep things simple and practical: just do things, with both both feet firmly on the ground, whilst keeping our promises.
As a response to our international growth strategy and to further complement our product portfolio, Van Geloven recently acquired (Oct-Nov 2016) 2 other Dutch snack companies. Swinkels Snackery & Backery is a renowned producer of cheese- and puff pastry products. Royaan is a famous "croquette" producer, known for their specialty brands Van Dobben and Kwekkeboom.
Our brand-architecture in a nutshell:
* Mora: Nr 1 frozen snacks brand in the Benelux (Retail and Foodservice), know by its consumers als "the snack inventors". It is a love brand with superior
awareness unrivalled by any competitor. Beste taste, yet mainstream, innovative and absolute fun.
* Hebro: trusted "saté" (Satay skewers) specialist offering great value for money (only the Netherlands)
* Ad van Geloven: Foodservice ragout specialist ("Croquettes Champion")
* De Bourgondiër: Foodservice premium/artisanal Croquette and Boulettes Apero (bitterbal) brand
* Van Lieshout: Foodservice Frikandel, Hamburger and Minced Meat specialist
* Welten: Foodservice specialist in exotic snacks (Bami, Nasi)
* Van Dobben, Kwekkeboom, Laan: Foodservice premium/artisanal Croquette and Boulettes Apero (bitterbal) brands
* OVENFISH: innovative range of fish (puff pastry) products,especially designed for oven preparation. As starter or main course.
* Soufflesse: specialist in Cheese appetizers
* Starters (Puff Pastry)
* In Between snacks (microwave burgers, wraps,...)
* Meat / Minced meat snacks
* Chicken snacks
* Cheese appetizers/snacks
* Ragout (croquettes, balls)
* Exotic (Springrolls, Satay, Bami/Nasi)
Facts and figures
Country of activity
63 years in 2023
Minimum Order Quantities