Aesti

The Birth of Aesti

“It was in 2009 when I decided to start researching what possibilities there are to start producing beauty products from Estonian peat. I quickly learned that in Estonia peat is widely used to create calorific value and to produce fertilizer. But when it came to cosmetic purposes, no one had attempted to deal with the subject in depth. Here and there you might hear that someone had tried to do, test or research something. There was no summary research that could have resulted in the production of a product for consumers. Thus I started collecting materials about the peat that was used for cosmetic purposes and its properties and effects. When it came to information that we could not find, we conducted experiments in cooperation with the University of Tartu and the Tallinn University of Technology to identify which problems and conditions peat heals and alleviates.  Every new answer gave us more motivation to reach the final product. During the process it became clear that peat is a temperamental raw material. It works well enough when it is alone, but when we wanted to make it work with other components in order to produce more versatile beauty products, the results were subpar. In the end we realized that the only way to “tame” peat is to develop a methodology that would give us a raw material that would allow us to achieve equivalent results in the production of the final product. We started an extensive development process that resulted in a technology that allowed us to filter peat. This result gave us pure, 100% organic and stable peat with a rich composition which is now used to make all Aesti beauty products.”

We are constantly moving towards more sustainable solutions. Currently in the phase of removing carton packaging from some product lines and replacing with heat wrap sleeves. Also moving from PET to recycled PET in near future.