AL SAFEER GROUP

The Al Safeer Group is a diversified conglomerate and one of the largest and most dynamic retail organizations in the Gulf region, with a strong presence in the United Arab Emirates. Established in 1985 in Al Ain, the group has grown from a single supermarket into a major player, now operating more than 80 multi-format stores across three countries, with a significant concentration in the UAE. 

Al Safeer is most recognized for its Safeer Market supermarket and hypermarket chain, which is a trusted household name throughout the UAE, known for delivering value, quality, and convenience to diverse communities. The group’s retail portfolio covers a broad spectrum, including food retail, food service, consumer goods, home furnishings, and electronics. Al Safeer’s retail operations also span boutique stores, home decor outlets, and large-scale malls, with a growing footprint marked by ongoing expansion, including the addition of 20 new retail locations in the UAE over the next two years.

Beyond its core retail activities, Al Safeer Group is also engaged in real estate, manufacturing (notably home furniture and mattresses), trading, and advertising—all supporting its retail growth and diversification. The company’s commitment to innovation and excellence in service has earned it numerous industry recognitions and a reputation for reliability in the region.