AL SAFEER GROUP

Established in 1985, Al Safeer Group is a diversified business considered as one of the largest retailers. It specializes in food outlets, malls, hypermarkets and many more. It is headquartered in Sharjah, United Arab Emirates. 

The company operates more than 80 multi-format stores in 3 countries including Doha, Oman and UAE. Moreover, it handles 35 Safeer hypermarkets across the UAE.

It has a dedicated team of more than 6000 workers.       

Al Safeer Group’s turnover amounts to €1 billion.  

It offers a variety of products under different categories such as:  

• Sweet grocery: chocolate, sweets, cookies, etc.      
• Savory grocery: rice, pasta, bread, etc.
• Fresh and chilled: meat, fish, sausages, etc. 
• Frozen: seafood, pizza, meat, etc. 
• Dairy: yogurt, milk, cheese, etc.
• Drinks: fizzy drinks, water, juice, etc. 
• Household: kitchen napkins, toilet papers, detergents, etc.
• Personal care: shampoo, conditioner, face masks, etc.

The group works under banners such as Safeer mall, Safeer market, Safeer plus, Smart baby, etc.

Its brand portfolio features: Cadbury, Nestle, Pepsi, Sadia, Dove, etc.

Regarding logistics, Al Safeer group’s logistics is situated in Sharjah, UAE. The ship contains more than 200 cars, refrigerated carriers, vans and many more.