Alexandar Cosmetics

Alexandar Cosmetics is a Serbian company specializing in the manufacture and retail of cosmetics and personal care products. Founded in Serbia, the company focuses on providing a range of beauty and skincare products that cater to diverse consumer needs in the local market. 

The company operates primarily through a limited number of retail outlets classified as supermarkets, where it offers an assortment of cosmetic items including skincare, makeup, and related beauty products. Alexandar Cosmetics aims to combine quality formulations with affordable pricing to appeal to a broad customer base within Serbia. 

Despite being a relatively small player in the cosmetics retail sector, the company has steadily increased its presence in Serbia through careful market positioning and product development. The business is supported by a workforce ranging between 10 and 19 employees, which allows for focused operation and close customer engagement. 

Financially, Alexandar Cosmetics reports a turnover below 1 million euros as of the latest available data from 2024. This turnover reflects its current scale of operations mostly confined to the Serbian market. 

The company emphasizes the integration of local market trends into its product development cycles and maintains distribution primarily through supermarket points of sale, facilitating accessibility and visibility for consumers seeking personal care and cosmetic products.

Alexandar Cosmetics represents a dedicated local brand within Serbia's cosmetics retail landscape, targeting food, drinks, and beauty segments through its cosmetic product lines available predominantly at supermarket locations