Al Fardan Hospitality

Founded by Ibrahim Alfardan in 1954, Alfardan Group is one of the leading family owned conglomerates in Qatar. Its headquarters is based in Doha, Qatar. The company is known for delivering luxury products and services through its wide range of industries. 

Alfardan Group’s business consists of various divisions namely:

• Alfardan Jewellery: A network of jewellery stores spread across Qatar offering Europe’s well-known watchmakers and jewellery designers’ products. 
• Alfardan Exchange: A network of branches spread across Qatar to provide financial services. 
• Alfardan Property & Hospitality: This division includes residential and commercial properties. In the hospitality sector, the business provides catering services for renowned companies such as St.Regis, Guerlain SPA, Jeeves of Belgravia, etc. 
• Alfardan Automotive: Brands such as BMW, Ducati, Piaggio, Vespa and many others are endorsed by the firm. 
• Alfardan Investment: An investment company which manages the Group’s local shares. 
• Alfardan Marine Services: The product portfolio consists of boats, engines, electronic and marine parts and accessories. 
• Alfardan Medical: An ambulatory care centre providing high-quality medical care. 

The Group achieves an annual turnover of more than €600 million and employs over 1,000 people. 

It is noteworthy that the company won the NexGen Innovation Award in November 2021. 

Alfardan Group maintains the highest quality standards as it is certified by ISO 9001:2015. 

Pertaining to its logistics solutions, the enterprise operates its own distribution centre and has a fleet of green vehicles to ensure deliveries. 

Moreover, in 2019, the business partnered with Chicago-based Northwestern Medicine to launch Alfardan Medical which offers various ambulatory care services. In the same year, Marriott International, Inc announced that it joined forces with Alfardan Group to launch the St. Regis brand in Oman which is supposed to open in 2022. 

In October 2021, the Group revealed a new brand identity and revamped its logo and tagline. Its revamped tagline has become “Exclusive Experience” as all its products and services are associated with the highest standards of quality and exclusivity. 

In June 2022, the company joined the United Nations Global Compact initiative for the implementation of responsible business practices. 

With regards to community service, the firm donated AED 1 million to 1 Billion meals to support the underprivileged and undernourished people across 50 countries. 

Concerning sustainability, the enterprise started importing electric cars in 2019in order to reduce its carbon emissions in Qatar. Furthermore, Alfardan Group is also promoting recycling in the country as it joined forces with Elite Paper Recycling in 2022.