Allbeauty.com

allbeauty.com is a Guernsey-based online retailer specializing in beauty and skincare products, founded in 2004 originally under the name cheapsmells.com, and rebranded to allbeauty.com in 2013. The company operates primarily in the online retail sector, offering a wide range of perfumes, cosmetics, skincare, and haircare products from prestigious brands including Yves Saint Laurent, Lumene, Ralph Lauren, Cacharel, Diesel, Clarins, Dior, Clinique, Elemis, and many others.

As a market leader in the UK online beauty market, allbeauty.com has earned multiple accolades including the Which? Best Online Shop awards in 2016 and 2017, and was named a Which? Recommended Provider for Personal Care, Beauty, and Wellbeing in 2018 and 2019. The company is known for its extensive product assortment with over 7,500 lines, and a strong focus on customer service and value. 

Allbeauty.com is owned by the Maximo Group since 2021 and has a significant operational presence with a distribution centre in Birmingham and a flagship salon in St Peter Port, Guernsey. The company manages its own PR and customer service operations, with a dedicated team supporting more than 100 employees in total, including about 54 in Guernsey. The business predominantly sells through its ecommerce platform but also operates physical retail via the flagship salons in Guernsey and Southampton. 

Financially, the company reported revenues around £86 million in 2018, with a US$71 million revenue figure noted for 2024, indicating a steady growth trajectory. Its product sales are largely dominated by care products, comprising about 97% of total sales. allbeauty.com also supports multiple payment and shipping options including Royal Mail and self-collection. 

The company contributes significantly to the Guernsey economy, being recognized by local leaders for its economic impact and talent pool. With its established brand partnerships, strong online market position, and customer-focused approach, allbeauty.com is a notable player in the beauty ecommerce sector, attracting both consumers and beauty product suppliers.