Allbeauty.com

Allbeauty.com is a subsidiary of IEB trading and was founded in 2004 by Fidel Galiiot. The online retailer is based in Guernsey. Initially known as Cheapsmells.com, the company changed its name in 2013 but the aim remained the same and that is to bring popular beauty brands at inexpensive prices.

In 2016, the beauty retailer marked a revenue of 69 million euros. In 2008 allbeauty.com joint ventured with ActivHair salon and began to provide hair care products as well as skin care products. All beauty has also well-established its relationships with best online retailers, Amazon & eBay, trading under its brand.

All beauty sold 590 brands in 2016. Their brands include: (non-exhaustive list)

• L'Occitane
• Decléor
• Keratase
• Elizabeth Arden
• Morrocanoil

The prices are always being monitored so that customers can afford value for money products. Allbeauty.com also provides free delivery for purchase over 25 dollars.

The customers are majority female aged between 24 to 54. The company has the greatest reach in the South East of London.

Allbeauty brand is described as:

• friendly
• honest
• reliable

Their distribution centre is based in the West Midland Uk. The operations are as follows:

• 53,000 packets despatched to 46 different countries
• 1,000 orders packed per hour during peak times
• Orders are dispatched within 24 hours