Alnatura

Alnatura is an organic retailer founded in 1984 in Germany. The company owns a number of organic supermarkets. Alnatura manages 130 stores in Germany and also operates some in Switzerland. 

The company’s turnover for 2018 was € 822 million and the company employs 3150 persons which include 150 apprentices.

Furthermore, Alnatura won the most sustainable company in 2016 and the German CSR Prize for the best organic supermarket. 

Alnatura offers products in various categories:

• Sweet Grocery: products such as pastries and biscuits
• Savory Grocery: canned food, snacks, pasta, etc.
• Drinks: fruit juice, vegetable juice, wine, etc. 
• Diary: milk, cheese, yogurt, etc.
• Chilled & Fresh Food: tofu, patties, vegan sausages, etc. 
• Frozen Food: ice-cream, seafood, ready-meals, fruits, etc.
• Personal Care: a range of cosmetics

The company also offers dairy replacement, gluten-free and vegan products.

Some of the brands offered are Allos, Adelholzener, Bauck Hof, Davert, Original Food, etc.

Alnatura developed its own brand of organic products under the label Alnatura which consists of around 1400 organic products.

Furthermore, the company is engaged in encouraging farmers to join the german organic industry. 

Alnatura ensures that all product information is displayed and this allows customers to be aware of all the ingredients which any product contains.

The company wants to work with suppliers to provide them with products for the Alnatura brand and all these products must hold at least one of these certificates:

• Organic 
• biodynamic farming
• demeter
• Naturland
• Bioland
• from biodynamic farming
• Bio Austria
• BNN-range policies

UPDATES ON AL NATURA ON 30/07/2020

Al Natura operates a new sustainable distribution centre in Lorsch and is partnering with Swisslog to manage the logistics. The new distribution centre features conveyors, picking robots, new software, etc. 

For 2020, Al Natura is looking for products in the following categories:

• Personal Care: hygiene, hair care, skincare, oral care, etc.
• Household: cleaners, air freshener, laundry care, etc. 
• Bazar: a range of bathroom accessories

The business is interested in branded products. 

Al Natura is focusing on refills for shower gels and shampoo as well as solid products.