Alpha Pet

Founded in 2016 through the merger of pets Premium GmbH (petsPremium.de) and ePetWorld GmbH (hundeland.de), Alpha Pet is an online retailer of pet products in the German market. Its headquarters is based in Munchen, Germany. The company attracts over 1 million end customers in direct sales. 

Alpha Pet’s provides its products on Alpha Pet platform and the 4 connected e-commerce platforms:

• Petspremium.de
• Hundeland.de
• Wolfsblut.com 
• Wildes-land.de 

Moreover, the company has a sales division namely Premium Pet Products GmbH which offers its services to B2B partners and offline retailers. Having a team of 20 people, it serves over 1,200 independent retailers including Edeka, dm, Fressnapf, Hagebau and many others. 

The business employs over 70 people in its organisation. 

The enterprise offers various products in the Pet Category which are as follows (non-exhaustive list):

• Wet food 
• Dried animal food 
• Supplements
• Proteins 

Alpha Pet provides 8 premium brands in its portfolio which include Wolfsblut, Wildes Land, Primum, Muller’s Naturhof, Wildcraft, etc. It is noteworthy that the firm offers grain-free, organic, hypoallergenic, high meat content, vegan and many other special products. 

In February 2022, the e-retailer announced the acquisition of Arden Grange, the leading pet food brand in the United Kingdom.

Pertaining to its logistics solutions, Alpha Pet partnered with the German logistics provider, DHL to manage its deliveries. 

Concerning sustainability, the business protects the environment by using plastic-free and compostable materials for its packaging. 

The company’s B2B shop can be accessed on: https://www.premiumpetproducts.de/en/