Aman Serbia

Aman d.o.o. is a prominent retail chain headquartered in Beograd, Serbia, operating primarily in the fast-moving consumer goods (FMCG) sector across the country.

Established as a key player in Serbia's retail landscape, Aman specializes in providing everyday essentials, food, beverages, and household products to local communities. The company positions itself as "Aman - dobar komšija" (Aman - good neighbor), emphasizing proximity and customer-friendly service through its network of neighborhood stores.

• Operates approximately 200 stores throughout Serbia, focusing on urban and suburban areas.
• Stores typically function as supermarkets and convenience outlets, offering a wide range of FMCG products including fresh produce, dairy, beverages, snacks, personal care items, and beauty products.
• Regular promotions such as "ŠOK AKCIJA" (shock deals) on popular brands like Oral-B toothpaste highlight competitive pricing and value for consumers.

Aman's retail model caters to the daily shopping needs of Serbian households, with an emphasis on accessibility and fresh market offerings. The company's website features catalogs, current promotions, and a supplier portal, facilitating strong partnerships with manufacturers in food, drinks, and beauty categories.

As a locally rooted retailer, Aman contributes to Serbia's retail ecosystem by supporting domestic suppliers while providing reliable distribution channels for international FMCG brands. Its store formats are optimized for quick-service shopping, making it an attractive partner for suppliers targeting the Balkan market.

The chain maintains a modern online presence with tools for browsing weekly specials and contacting the business, underscoring its commitment to both traditional retail and digital engagement.