AmoFarm

Felicia is a leading pharmacy chain in the Republic of Moldova, operating under the AMOFARM SRL brand and related entities as part of the Felicia Healthcare Group. Established in 1997, it introduced the modern pharmacy retail concept to Chișinău with its first location opened on July 23, 1997, by founder Dorian Berdos.

The company functions as a holding with multiple affiliated firms, including Amofarm, Midofarm, Grinfarm, Birivofarm, Amofarm-Diverse, Econord, and Vicason, each maintaining independent legal status while sharing the Felicia brand identity. These entities focus on pharmaceutical retail, production, and commerce, emphasizing high-quality medication distribution and customer service.

Felicia pharmacies specialize in a wide range of products, with a strong emphasis on health, beauty, and wellness items. Key categories include cosmetics, skincare, antiseptics, baby care products like diapers, medical supplies such as syringes and bandages, and home healthcare equipment. The chain promotes certified bio cosmetics from brands like Gamarde and Topicrem, offering intensive hydration solutions for sensitive skin, alongside IDC Institute sets for beauty care.

• Exclusive promotions and discounts, such as 25% off on selected skincare lines and 20% on beauty sets.
• Card Frumos Digital loyalty program, enabling customers to earn bonuses on purchases over 50 MDL, redeemable for up to 25% of bill value, with additional perks at partner opticas and labs.

Felicia supports community health through participation in events like Beauty Expo 2026 and expansion efforts, including a new location in Buiucani sector announced in late 2025. The network provides online ordering, in-store availability, and professional consultations, positioning it as a trusted partner for manufacturers in pharmaceuticals, beauty, and personal care sectors seeking reliable distribution channels in Moldova.

With a modern approach to retail, Felicia maintains a dominant market position for over 25 years, prioritizing customer loyalty and product quality in food-adjacent health categories like nutritional supplements and baby nutrition.