ANC Group Rahat Market

ANC Group Rahat Market is a major fast-moving consumer goods (FMCG) retail operator in Azerbaijan, trading primarily through the Rahat supermarket chain and related premium and gourmet grocery formats. Operating under "ANC GROUP" MMC, the company has developed into one of the country’s largest modern food retail networks since its launch in 2009, with over one hundred outlets located across Baku and other regions.

The core activity of Rahat Market is the retail sale of a wide assortment of food and non-food FMCG products through supermarkets. Its stores focus on everyday grocery and household needs, including fresh and packaged foods, dry grocery, confectionery and snacks, beverages, frozen and chilled products, dairy, bakery, and staple items, complemented by household, hygiene and other non-food consumer goods. The chain positions itself as a convenient neighbourhood supermarket concept, emphasising reasonable prices, wide assortments, frequent promotions and customer service quality.

Rahat operates primarily as a supermarket chain, with branches under the Rahat brand in Baku and numerous other cities and districts. The group also manages Rahat Gourmet Markets, which are smaller-format gourmet stores oriented towards higher-quality and speciality food ranges, and Port Baku Bazar, a premium market concept targeting affluent urban consumers with an upgraded assortment and shopping experience. Across these formats, the retailer sources and sells an extensive portfolio of FMCG categories such as ambient groceries, confectionery, chilled and frozen foods, fresh products, beverages and selected non-food items.

According to company and public information, the Rahat chain operates around 110–111 stores under the Rahat brand in Baku and other regions, making it one of Azerbaijan’s largest supermarket networks by number of outlets. The group serves a high daily traffic of customers through its stores and uses modern retail infrastructure, including a logistics center located on Baku Ring Road that supplies branches with food and non-food products, and next-generation self-service checkout systems in many outlets.

From a sourcing perspective, ANC Group Rahat Market is an active importer and buyer of FMCG food products. The company imports a broad range of products from countries such as Italy, Spain, Germany, the United Kingdom, Poland, Lithuania, the Netherlands, Turkey, Ukraine, Georgia, Belarus and Russia. Its imported assortment includes categories like olive oil and other vegetable oils, olives, meat cold cuts and other charcuterie, cheeses and butter, sweets and chocolate, jams and sauces, pasta, bakery items, fish conserves, dairy products, beverages and wines. Imported products represent a significant share of the offer in Rahat stores, making the chain an important route-to-market for international suppliers of packaged food and drinks targeting the Azerbaijani retail sector.

Alongside food, Rahat supermarkets also sell everyday non-food FMCG items such as personal care, hygiene and household cleaning products, providing a full grocery basket solution to consumers. The chain stresses health and safety in its assortment, applying controls over product quality and additives and generally avoiding certain categories such as alcoholic beverages and pork-containing products in line with its positioning and customer base.

The company’s mission highlights its role as a young and innovative player in Azerbaijan’s retail sector, aiming to raise customer welfare by offering high-quality food and non-food goods at affordable prices with professional service. Its vision is to be a leading, efficient and economically strong retail company in the national market. Investment in staff welfare, working conditions and training is part of the group’s strategy, supporting service levels in stores and the development of its retail operations.

ANC Group Rahat Market thus stands out as a key FMCG buyer and supermarket operator in Azerbaijan. With a large outlet base, strong focus on imported and domestic food products, and multiple store formats from everyday supermarkets to premium and gourmet concepts, it offers significant opportunities for suppliers across core FMCG categories such as food, beverage and household consumables seeking distribution in the Azerbaijani modern retail channel.