April Beauty

April Beauty is a leading luxury personal care retailer in Belgium and Luxembourg. It is headquartered in Anderlecht, Brussels.

The business operates 86 stores. 

Its turnover amounts to around  €7 million and it employs less than 200 workers.

April Beauty offers a selection of products under different categories:

• Personal care products: perfumes, makeup, face cream etc.
• Household: scented candles. 

It endorses various brands including:

• Guerlain: face cream, perfume, blush, etc.
• Dior: skin care, perfume, lipstick, etc.
• Chanel: gloss, perfume, nail polish, etc.

Moreover, April Beauty has developed its own brand ‘April’ which consists of products like body soap, scented candles, body lotion, face wash and many more. 

It also offers free gift wrapping, samples and the opportunity to customers to bring back empty bottles and receive in exchange a 21% discount on a chosen perfume. In addition, it offers beauty care in all April’s beauty institutes as well as personalized advice, diagnoses and rituals.

Concerning its logistics, the company delivers its products via Bpost and also offers free delivery when products are delivered to an April store.