Asos United Kindgom

Established in 2000 by Nick Robertson, Asos is a British online fashion and beauty care retailer. Its headquarters is based in London, United Kingdom. The company is listed on the London Stock Exchange. Asos also operates various subsidiaries such as Topshop, Topman and Miss Selfridge. 

Furthermore, there are 26 million active buyers on the e-commerce platform and most of them are based in the UK. Moreover, Asos received 95.2 million orders in 2021. 

In the financial year 2021, Asos achieved a turnover of € 4.5 billion, reporting an increase by 19% as compared to the previous year. As of 2021, the company employed 3,017 people. 

In addition, Asos reported a 4% increase in revenue for the first half of the financial year 2022.

Moreover, the enterprise offers a variety of items listed below:

• Personal care: makeup, body lotions, perfumes, etc. 
• Other categories: clothes, shoes, jewellery, etc. 

Brands such as Huda Beauty, The Ordinary, Mac, L’Oreal, Bobbi Brown, CeraVe, Elie Saab, Garnier, Issey Miyake, Maybelline, Nars, Adidas, Nike, Reebok, Puma and many others are endorsed by the firm. 

Additionally, the firm developed its own brands under the following names (non-exhaustive list):

• Asos Design: A line of clothes, shoes, sunglasses, etc. 
• Asos Edition: A line of dresses, belts, jackets, etc. 
• Asos Luxe: A line of bikinis, jeans, tops, etc. 

In addition, Asos maintains the highest quality standards as it is certified by The Global Organic Textile Standard. 

Pertaining to its logistics solutions, the business operates its own distribution centres and a fleet of electric vehicles from DPD is available to ensure deliveries. 

Concerning sustainability, Asos reduces its greenhouse emissions by ensuring 100% of its own brand products and packaging are recyclable. 

In January 2021, the e-retailer announced that it will be building a giant warehouse of £90 million and will recruit 2,000 people in the next 3 years. 

In April 2021, the company partnered with the delivery service provider, DPD Group in order to give consumers the possibility to donate unwanted clothing to charity. In the same year later in June, Asos signed an agreement with Lush Fresh Handmade Cosmetics in order to expand its personal care portfolio. 

As per a research conducted by Oxford Economics in 2022, it proves that Asos has contributed enormously to the improvement of the UK economy and society. 

Furthermore, in 2022, the UK retailer announced that it is expecting 10-15% revenue growth in the financial year ending 2022. 

In fact, the objective of the company is to reach a turnover of € 8 billion in the next 4 years. 

The company’s online shop can be accessed on: https://www.asos.com/