Asteras Group

Asteras Group is a supermarket chain which has been established in the year 1993 and is headquartered in Vrilissia, Greece. The concept is based on an alliance of several Greek retailers.

Various supermarkets joined forces to create this alliance in order to bring developments in the retail sector in the country.

The retailer provides a wide assortment of goods under the following categories:

• Sweet grocery
• Savory grocery
• Frozen
• Dairy
• Drinks
• Personal care
• Household

Asteras group also partnered with Spar for the latter to make a comeback on the Greek market. Spar which was beforehand under the management of Veropoulos since 1969 has now joined forces with the Greek group. Asteras is going to convert 200 of their existing stores to the Spar brand.

In fact, the objective of the firm is to achieve more than 1.2 billion euros in sales and gain a market share of 12% by the year 2021.