Astir Sa Chocolate Industry

ASTIR began as a small handicraft that produced plain milk and dark small chocolates and products for confectionary use (couvertures, vermicelli, etc.). The chocolate "Flowers" and the real chocolate Vermicelli were the products that built the high quality reputation the company has today while the seasonal chocolate products that were added to ASTIR's product line during the 70's were the ones that established the company's name in the Greek market. Today, ASTIR is the leader of the seasonal chocolate market in Greece with a market share of around 45%*. ASTIR produces a wide range of assorted small chocolates and pralines in several flavors and shapes. They come packed in different styles of gift boxes, small boxes and bags or bulk to be sold by weight. ASTIR's adaptable production has made the company very flexible and capable of adjusting its products according to each customer's needs (especially for foreign markets). ASTIR's innovative nature and creativity is demonstrated by the big number of novelties introduced each year in the seasonal chocolate sector as well as in the assorted small chocolate sector. It is noteworthy that ASTIR was the first company to introduce seasonal chocolate products in Greece.