Aswak Assalam Morocco

Aswak Assalam is a Moroccan retail chain founded in 1998 and a subsidiary of Ynna Holding. It currently operates 15 supermarkets and hypermarkets in major cities across Morocco, including Casablanca, Mohammedia, Témara, Rabat, Kénitra, Tangier, Oujda, Marrakech, Agadir, and Essaouira. The company currently operates 15 supermarkets and hypermarkets across Morocco, primarily situated in shopping malls within densely populated areas. Their portfolio boasts over 70,000 product references, with a strong emphasis on variety and innovation, featuring items sourced from Europe, Turkey, and the Middle East. Continuously expanding their selection, they regularly introduce exclusive products not found elsewhere in Morocco, helping them differentiate and maintain a competitive edge. Recently, the company launched a digital app that provides customers with ongoing special offers, and it has already attracted 1.3 million users.