Atsoko Tanzania

Atsoko Tanzania is a prominent beauty and cosmetics retailer headquartered in Dar es Salaam, Tanzania. Founded in 2011 by Swedish entrepreneur Marie Englesson, Atsoko has grown to become the leading makeup store chain in the country, specializing in high-quality makeup, nail, skincare products, and beauty services. The company's product offerings include popular global brands such as Sleek MakeUP, Maybelline, Revlon, and Golden Rose. Atsoko operates multiple branches, currently six in Dar es Salaam and additional presence in Dodoma, offering customers professional makeup, nail services, and a makeup academy.

Atsoko targets makeup enthusiasts and beauty-conscious consumers looking for quality products and expert advice. Their stores provide trained beauty advisors who assist clients in selecting products and teaching beauty techniques. The company also offers corporate skincare and makeup consultation services and gift vouchers.

In addition to retail, Atsoko operates a beauty academy to train makeup artists and beauty professionals, further establishing its influence in the Tanzanian cosmetics market. Its store network includes locations in Mikocheni, Slipway, Mbezi (Shoppers Plaza), Mlimani City, Samora Avenue, City Mall (Akiba), and Capital City Mall in Dodoma.