Auchan France

Auchan, a retail chain, was founded in 1961 by Gerard Mulliez in France. The company operates across 13 countries with more than 1,985 points of sale under the Auchan banner. At present, Auchan has a market share of 9.6% in France and aims to increase this share to 15% by 2027. 

Furthermore, Auchan operates across 4 divisions:

• Hypermarkets
• Supermarkets
• Banque Accord: the banking subsidiary
• Ceetrus: the real estate subsidiary

The enterprise also has a marketplace, The Auchan.fr Marketplace. 

Furthermore, Auchan Group owns subsidiaries such as Leroy Merlin, Decathlon, Tapis Saint-Maclou, etc. 

To face the challenges of the market due to Covid 19, Auchan has been developing pedestrian drives which enable customers who order online to pick up their purchases. These pedestrian drives also serve as small self-service stores that offer around 300 references consisting of essential products mainly. 

Moreover, in 2021, Auchan signed a strategic partnership with SberMarket pertaining to the food e-commerce business. Auchan Retail Poland also partnered with Everli in order to facilitate home grocery delivery. 

With a workforce of 179,590 employees, the firm achieved a turnover of €2 billion in 2021.

Auchan has developed a wide range of private label brands including (but not limited to):

• Auchan: food & non-food products
• Auchan Baby: baby products
• Rik & Rok: children food & nonfood
• In extenso: for textile products
• Mmm!: Gourmet range
• Cosmia: for hygiene and beauty products

Recently the group announced joint ventures with German Metro Group and French Système U regarding buying policy.

In 2020, the company launched a pesticide-free channel which represents a volume of 140,000 tonnes of fruits and vegetables. 

Additionally, using the Blockchain technology which has already been implemented in 8 countries, Auchan's customers are able to trace the food they buy from farm to fork.

In collaboration with Belgian logistics real estate group WDP, Auchan started building a logistics center measuring 20 000 m2 in Luxembourg.

In 2021, the firm announced that it stopped using plastic trays for all its meat and seafood products. Auchan also uses wind power from Boralex. 

With regards to social responsibilities, the company owns The Auchan Foundation which is responsible for funding and supporting a number of social causes.