Azbuka Vkusa

Azbuka Vkusa is a Russian retailer which was established in 1997. Its headquarters is based in Moscow, Russia.

Regarding its distribution channels, it operates 2 distribution centres.

It operates 170 retail stores in Moscow and Saint-Petersburg as well as an online store. Also, the firm provides its own catering and food delivery services.

Azbuka Vkusa operates its stores under the following banners:

• Азбука Вкуса: 105 supermarkets.
• AV Market: 5 hypermarkets.
• AV Daily: 63 convenience stores. 

Furthermore, the firm runs restaurants operating in different formats which are as follow: 

• AV Bistro: 2 city bistros offering a wide range of dishes.
• Enoteca: 3 wine shops offering various types of wine.
• The Finch: a fine dining restaurant.

It has a product range of 25 000 references, comprising 4500 unique references like:

• Chilled and Fresh: vegetables, fruits, meat, etc.
• Dairy: yoghurt, milk, cheese, etc.
• Sweet grocery: sweets, honey, chocolate, etc.
• Savory grocery: oils, canned food, salt, etc.
• Drinks: juice, energy drink, water, etc.
• Frozen food: ice cream, meat, seafood, etc.
• Personal care: shampoo, lip balm, face creams, etc.
• Household: air fresheners, dishwashing liquids, detergents, etc.
• Wine and spirits: beer, champagne, wine, etc.

Moreover, it also focuses on gluten free, bio, sugar free and halal products.

In order to promote its own brands, the firm has partnered with SCG International strategic consulting group. 

Azbuka Vkusa launched its private label in 2009 with a total of 1800 references such as:

• Nasha Ferma: milk, fruit, vegetables, etc.
• Factory Kitchen: jam. juice, bread. etc.
• ABC life: vegetable burger, milk porridge, turkey balls, etc.

It has partnered with 900 manufacturers from 70 countries including:

• BoConcept from Denmark
• Alno from Germany
• Galladance from Russia
• Team 7 from Austria

The business develops its own culinary, bakery, confectionary, agricultural produce, beef and free-range eggs production as well.

It is certified by ISO 9000, ISO:9001 :2008,GMPand ISO:22000:2005.    

Regarding its logistics solutions, Azbuka Vkusa delivers its products via a fleet of trucks.

Its online shop can be accessed on www.av.com