Aziza

Aziza is a leading food retail operator in Tunisia, founded in 2014 by Ghassen Slama. The company operates a vast network of over 500 stores across the country, employing more than 3,725 people. Aziza focuses on offering high-quality products at competitive prices, targeting the middle-class customer market. Its product range includes a variety of food, cleaning, and hygiene items, with over 200 labels under its own brand. The company has received investment from Mediterrania Capital Partners, which has supported its expansion and operational improvements.

Aziza's growth strategy involves maintaining long-term agreements with local suppliers to ensure consistent pricing and quality. The company is known for its discount stores, designed to provide convenience and simplicity to customers, with layouts optimized for easy navigation. Aziza has implemented advanced refrigeration systems, such as those from FREOR, to enhance product presentation and energy efficiency.

As a major player in Tunisia's retail sector, Aziza continues to expand its store network and product offerings, emphasizing value for money and customer satisfaction. Its operations are supported by a strong logistical network, ensuring timely delivery of products across the country.

Aziza's commitment to quality and cost-effectiveness makes it an attractive partner for suppliers seeking to expand their market presence in Tunisia.

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