Baslerbeauty

Baslerbeauty is a leading German retailer specializing in hair care, beauty, cosmetics, and fragrances, operating primarily through its online platform www.basler-beauty.de and a network of physical hair and beauty salons, perfumeries, and stores.

Founded in 1973 by master hairdresser Hermann Basler in Bietigheim-Bissingen, the company began as a mail-order business supplying professional salon products for home use, quickly identifying a market gap for high-quality hair cosmetics. In 1986, baslerbeauty established its own Beauty Factory in Bietigheim-Bissingen, focusing on premium raw materials and production standards for its proprietary Basler brand, made in Germany. This own-label line emphasizes innovative hair and body care solutions.

Under the leadership of Dr. Michael Allert since 2006, baslerbeauty integrated into the family-owned haircare.group, benefiting from combined expertise across subsidiaries. The company expanded its offerings to include over 35,000 products from renowned brands such as Redken, Babor, Kérastase, Aveda, Paul Mitchell, and ghd, alongside perfumes, makeup, and skincare. In 2016, Jasmin Allert launched additional hair salons and took over the Basler Hairdressing Academy, enhancing professional training and customer advisory services.

By 2018, baslerbeauty internationalized with online shops in Austria, Switzerland, France, Netherlands, Belgium, Italy, and Spain. In 2019, it ventured into perfumeries in Stuttgart and introduced beauty lounges offering professional cosmetic treatments. Today, baslerbeauty combines e-commerce prowess—generating significant revenue through its flagship German site—with physical retail presence, including hair salons, beauty stores, and perfume boutiques.

The company's expertise spans professional hairdressing products, colorants, styling tools, skin care, and fragrances, positioning it as a one-stop shop for beauty professionals and consumers. With a commitment to quality, innovation, and customer-centric service via phone, email, and in-store consultations, baslerbeauty attracts suppliers seeking reliable distribution channels in the competitive beauty sector.

• Over 40 years of experience in hair cosmetics manufacturing and retail
• Proprietary German-made products alongside global premium brands
• Hybrid model: robust online sales supported by expert physical locations
• Focus on food-adjacent categories like beverages (none primary), emphasizing beauty, hair, and personal care