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The BBCOS brand was born in 1999 from an intuition of its founding members who count on a thirty-year experience in the field of professional hair care products: the wish to provide all the products needed in the hair salon to highlight the artistic inspiration of every hairstylist.

The cosmetic market has been changing dramatically in recent years, so companies shall offer a flexible and ready to innovate range of products to keep up with the times.

For this reason, this year was created the company LAB37, an umbrella that contains all the hair care lines addressed to different markets: in addition to the main brand BBCOS, the excellence for beauty salons, our group have joined the PRO.CO brand: a professional hair product's line for the beauty supply channel, and a new entry this year: the ITALICARE brand, the hair care line for retail stores.

The LAB37 manufacturing plant and headquarters are located in a small town of the north Italy situated at the feet of the Monviso mountain in the western Alpine arc. An strategic location, right near the highway, and a couple of hours far from Milan, the worldwide capital of fashion. The professional trichology hairdressing products BBCOS are nowadays sold and marketed in more than 45 countries.

The certifications GMP 22716 and ISO 9001 of our factory are a further assurance of quality for our customers.

Italicare is the complete line of hair care products for the retail market. Created in Italy, the strength is in its active ingredients: pomegranate, known for its invigorating and antioxidant features, and hyaluronic acid, which ensures health and shine to the hair. The range consists of:

Fortifying shampoo, ultra-nourishing and invigorating, suitable for all hair types. Ideal for frequent use, respects the scalp.

fortifying mask, nourishes in depth, with its rich formula, ensures vitality and shine to dry and brittle hair;

liquid diamonds, innovative formulation to give light and softness to the hair, creating a protective barrier that does not weigh down; 

memory gel, its exclusive fixing formula gives long life to the most extreme hairstyles, while taking care of the hair.

Private Label available: Lab37 provides its professionalism and know-how in the hair care field, for the creation of products under private label. The group supports specific market needs with flexible and customized solutions, to undertake partnerships aimed to achieve successful results.